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Applied AI·November 10, 2026·1 min read

OpenAI lets businesses claim ChatGPT profiles and launch their own agents

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Business profiles and paid Business Agents turn ChatGPT into an intent surface that looks a lot like search ads plus branded bots. If you own a consumer brand, you now need a ChatGPT presence and a plan for how your agent handles sales, support, and reputation when the model mentions you.