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Applied AI·June 4, 2026·1 min read

OpenAI ran an ad during the Knicks vs Spurs game. It was hiding a minigame to win free AI tokens.

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Consumer AI is being normalized as a mass-market utility—NBA primetime ads with token giveaways are growth marketing, not brand fluff. If your product depends on “AI as a premium,” assume that margin erodes as tokens become coupons and assistants become the default interface for casual users.