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Applied AI·November 10, 2026·1 min read

OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

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Turning ChatGPT into a business discovery engine is OpenAI’s first clear move into the local and vertical search budget. If your acquisition strategy assumes Google as the only high-intent gateway, you now have to test and measure how often ChatGPT is intercepting those queries in your category.