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Applied AI·July 30, 2026·1 min read

OpenAI says it is cutting the price of GPT-5.6 Luna by ~80% and the price of GPT-5.6 Terra by 20% after improving the efficiency of the systems that serve them

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An ~80% price cut on Luna and 20% on Terra compresses the cost of “good enough” intelligence—many SaaS AI markups just got harder to defend. Teams should revisit unit economics on any product reselling OpenAI calls and consider moving more workloads from in-house models to API if they can’t match this curve.