OpenAI strikes a partnership with Kalshi to show FIFA World Cup prediction market data in ChatGPT search results, its first deal with a prediction market
THE SO WHAT
Routing Kalshi’s World Cup odds directly into ChatGPT turns the assistant into a front-end for real-money prediction markets — not just static information retrieval. If you operate in sports, finance, or events, assume users will expect live probabilistic views inside assistants and start mapping which of your feeds could plug into that surface.
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