OpenAI will bring ChatGPT ads to Brazil and Mexico, and is adding a raft of fresh features
THE SO WHAT
Expanding ChatGPT ads into Brazil and Mexico with richer targeting turns the assistant into a global ad and commerce surface, not just a productivity tool. If your customers are in these markets, you now have to decide whether to treat ChatGPT as a paid acquisition channel, a support surface, or both — and who owns that budget internally.
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