OpenEvidence says nearly two-thirds of ~1M US physicians use its AI search engine; a source says it is on track to generate $400M-$500M in 2026 ad revenue
THE SO WHAT
If an ad-supported AI search tool used by ~two-thirds of US physicians can throw off $400M–$500M in revenue, AI-native vertical search is already a real media business, not a science project. Healthcare vendors should assume the clinical decision surface is being intermediated by a few AI search layers and plan distribution and compliance around that.
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