Oura buys Counsel Health for $625m to put AI and doctors in its app
THE SO WHAT
Oura spending $625m to bolt AI triage and physicians onto a ring app is a bet that the front door to primary care will be a consumer device, not a clinic. Health systems and payers should assume more care initiation will happen in third-party apps and start defining how they’ll integrate—or compete—with these new gateways.
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