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Startups & Venture·September 4, 2026·1 min read

Oura CMO on Ring-Maker's Demographic Appeal, Cost

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Oura heading to an IPO with rising revenue and losses underscores that wearables are still a data land-grab, not a margin story. Health and wellness operators should think in terms of data partnerships and longitudinal cohorts, not just device sales or one-off integrations.