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Deep & Emerging Tech·September 3, 2026·1 min read

Oura files for IPO amid Americans’ obsession with tracking their sleep, steps and heart rates

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Oura’s IPO bid rides a cultural shift where sleep, steps, and heart-rate tracking are normalized daily rituals. For healthcare and wellness operators, expect more patients to arrive with their own longitudinal data—and design services that can ingest and interpret it rather than ignore it.