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Startups & Venture·November 10, 2026·1 min read

Oura to acquire AI-native primary care startup Counsel Health for $625M

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A $625M swing into AI-native primary care says the wearables game is shifting from step counts to longitudinal clinical risk and reimbursement. If you run a data-rich consumer product, the question is now which regulated workflow you can credibly own end-to-end, not which new metric you can surface.