Passionfroot raises $15M to expand its B2B creator marketplace to the US
THE SO WHAT
A $15M Series A for a B2B creator–brand marketplace is another bet that “creators as B2B media channels” will formalize into its own supply chain. If you run marketing or partnerships, expect more structured platforms mediating these deals—and start instrumenting performance data so you’re not flying blind as budgets shift from traditional B2B channels.
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