Perion acquires PRN for up to $12 million, expanding in-store retail media reach across North America
THE SO WHAT
Extending retail media from CTV and DOOH into in-store screens is about closing the loop between digital impressions and point-of-purchase behavior. If you own physical retail, your aisles are becoming programmatic inventory—decide now whether you’re selling that surface, using it to push your own brands, or both.
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