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Tech & Innovation·July 11, 2026·1 min read

Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

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Affiliate arbitrage is back in a new wrapper—if your growth engine leans on browser extensions, cashback, or “shopping assistants,” assume regulators and partners will start asking how attribution actually works. Audit tracking practices now, because one high-profile cookie-stuffing case can trigger policy changes that break your funnel overnight.