Philips Hue may be bringing its best ever lightstrip to the back of your TV —but we're primed for a painful price
THE SO WHAT
Premium smart lighting keeps leaning on incremental hardware upgrades to justify higher ASPs while the real moat is software and ecosystem lock-in. If you build in the smart home, assume users will tolerate high prices only when the device plugs cleanly into their existing automations and scenes.
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