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Tech & Innovation·July 21, 2026·1 min read

Philips Hue’s rumored TV camera would be a huge shift for the smart lighting giant — but rival brands Govee and Nanoleaf have been doing it for years

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If Hue adds a TV-sync camera years after Govee and Nanoleaf, it underscores how ecosystem lock-in and brand can offset feature lag in consumer hardware. For device and home platforms, the defensible play is owning the whole experience graph—apps, scenes, integrations—not just shipping the first gadget.