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Startups & Venture·August 11, 2026·1 min read

Phoebe Gates Knew Phia App Took Credit For Sales It Didn’t Drive

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A growth product allegedly designed to over-attribute sales is a reminder that attribution tooling is now a governance and reputational risk, not just a marketing lever. If you sell or buy “incrementality” software, insist on transparent methodologies and independent audits before wiring it into comp plans.