"Players using CryoTherm Palm felt 60% cooler, held 2.45% higher speeds and preserved sprint velocity 4.7% better" — I asked Therabody's Chief Science Officer how England's World Cup squad is using a new cooling device to combat heat and boost performance
THE SO WHAT
Marginal physiological gains — 2–5% on speed and sprint retention — are now being productized as hardware plus data stories. Any performance brand selling into elite environments should assume buyers will demand quantified deltas, not just qualitative benefits.
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