‘Playing around with your favourite artist’s song is an ultimate expression of fandom’: Spotify is taking another step into participatory music tools with its upcoming AI remix feature — but it signals red flags for industry professionals
THE SO WHAT
AI remix inside Spotify turns recorded music into a live, editable surface — the product is no longer the track, it's the sandbox. Labels, PROs, and artists now have to negotiate not just streaming rights but derivative-interaction rights, and any brand using music in product will need a view on where that line gets drawn.
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