Pluto TV Revamps Brand with New Ad Blitz, Nostalgic Slate, Tech Upgrades
THE SO WHAT
Pluto TV leaning on nostalgia plus tech upgrades under David Ellison is the free, ad-supported side of streaming doubling down on ‘background TV’ for budget-conscious viewers. Content and ad buyers should treat FAST channels as a distinct planning surface, not just a dumping ground for old catalog.
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