Pokémon x Beats: Where to buy Pokémon collab that turns the Beats Pill into a Pikachu-themed speaker
THE SO WHAT
The Pokémon x Beats Pill shows hardware brands are leaning harder on IP collaborations to differentiate commoditized devices like Bluetooth speakers. If you're in consumer hardware, expect more of your margin story to come from licensing and co-brands than from pure specs.
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