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Tech & Innovation·September 8, 2026·1 min read

Practical Magic 2 is truly the Hollywood sequel that shouldn't exist — there aren't enough midnight margaritas in the world to make me forget it immediately

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A poorly received legacy sequel is another data point that IP alone can’t guarantee attention in a fragmented streaming market. For media and game studios, the bar is shifting from brand recognition to repeat engagement — budget greenlights should weight retention metrics over nostalgia.