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Tech & Innovation·August 13, 2026·1 min read

Pre-ordering the new Google Pixel 11 range? Score a free PS5 or a Fitbit Air from these telcos and retailers

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Flagship phones are now bundled like broadband — operators are using consoles and wearables to defend ARPU and lock in multi-year contracts. If you sell hardware or subscriptions, expect customers to benchmark your offers against this kind of cross-category bundling, not just spec sheets.