Prime Day drops the newest Kindle Paperwhite to $124.99 — thats the best-ever price for Prime Day
THE SO WHAT
Kindle Paperwhite hitting $124.99 reinforces Amazon's strategy of treating reading hardware as a low-margin funnel into its content and subscription stack. Publishers and authors should assume the device layer will keep getting cheaper — the real fight is for attention inside the ecosystem, not on the shelf.
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