Prime Day ends soon: We found the 125+ best deals on Apple, Kindle, DJI, and Lego favorites
THE SO WHAT
Prime Day has become a predictable annual demand spike that vendors and brands can model around—this is now a recurring channel event, not a one-off promotion. If you're selling on Amazon, treat it as a seasonal operating constraint: plan inventory, pricing tests, and ad spend the way you would for Black Friday/Cyber Monday.
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