Prime Day is your chance to stock up on 4th of July must-haves — shop decor, party supplies, and grilling gear from $5.99
THE SO WHAT
Retail calendars are collapsing into one continuous promo surface—Prime Day is now a feeder event for July 4th, not just a standalone sale. If you run consumer ecom, assume Amazon will pre-empt every holiday with its own merchandising window and plan inventory and ad spend around that reality, not the holiday itself.
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