Prime Day TV deals are already live —here are 9 top-rated models our experts recommend from $179.99
THE SO WHAT
Sub-$200 4K TVs as Prime Day loss leaders reinforce that the living room screen is now a cheap, replaceable endpoint — the real margin is in content, ads, and data. If you build TV or streaming experiences, optimize for rapid hardware churn and assume the OS and app layer, not the panel, is your durable surface.
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