PUBG: Dednet director says the game is all about 'spreading the gospel of PUBG to an audience that hasn't historically connected with it'
THE SO WHAT
Framing PUBG: Dednet as evangelism to non-core audiences is IP strategy, not just a spin-off—using genre shifts to expand a franchise’s reachable TAM. If you own a strong game or media IP, your next product decision is less ‘sequel or not’ and more ‘what adjacent format unlocks a new cohort without cannibalizing the base.’
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