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Tech & Innovation·July 30, 2026·1 min read

Qualcomm CEO Says the Smartphone Market Will Stay ‘Suppressed’

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If handset volumes stay suppressed because device costs keep rising, the onus shifts to higher ASP “AI phones” and edge workloads to justify the bill of materials. OEMs and app builders should plan for a smaller but more performance-dense install base—optimize for ARPU and on-device AI differentiation, not raw unit growth.