Quote of the day by Slack co-founder Stewart Butterfield: 'What we are selling is not the software product… it's organizational transformation"
THE SO WHAT
Vendors are explicitly selling behavior change, not just seats and features—which means your real cost is the disruption tax on how people communicate and decide. Treat tools like Slack as org design interventions and budget for training, norms, and process rewrites, not just licenses.
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