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Applied AI·November 12, 2026·1 min read

Reddit's traffic is down 13%, thanks to Google's AI Overviews

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Google’s AI Overviews are already redistributing attention away from origin sites—Reddit’s 13% traffic drop is an early casualty. Any business dependent on SEO should model a scenario where 10–30% of search referrals evaporate and shift content toward owned channels and direct community.