REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool
THE SO WHAT
A single AI-glitched bike image turning into a brand headache shows how brittle "hands-off" AI creative pipelines are. If your marketing team is using generative tools, add a human QA checkpoint and clear brand rules—blaming the platform won’t save you from the reputational cost of obvious errors.
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