0
Tech & Innovation·October 20, 2026·1 min read

Robert Downey Jr. joins Snap’s SPECS as honorary customer experience chief

Share

Bringing Robert Downey Jr. in as an honorary CX chief for Snap’s SPECS AR glasses is a distribution and narrative play — AR hardware is still fighting for a mainstream use case. If you’re building on AR, assume near-term traction comes from tightly produced, celebrity-driven experiences, not generic utility apps.