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Tech & Innovation·November 11, 2026·1 min read

Roku Abandons Its Smart Home Ambitions

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Smart home remains a graveyard for non-core brands—if Roku can’t make the attach economics work off a TV footprint, the bar for cross-category expansion is higher than most decks assume. Treat ‘ecosystem adjacency’ as a hypothesis, not a right, and demand hard attach and retention data before funding it.