Rox, which develops AI agents to automate customer research and outreach, raised a $100M Series B co-led by General Catalyst and March at a $1.3B valuation
THE SO WHAT
A $1.3B valuation for Rox's AI sales agents is a direct shot at traditional CRM and outbound tooling — the bet is that workflows, not humans, will own more of the funnel. GTM leaders should assume parts of prospecting and research will be agentized and start redesigning quotas, territories, and data exhaust accordingly.
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