Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans
THE SO WHAT
$45M for Sable’s Aidan is a bet that live sales demos are repeatable enough to hand to an AI “employee” that can answer questions and switch languages on the fly. B2B teams should assume that top-of-funnel and mid-funnel interactions are on a 12–24 month path to automation—and start deciding what human-only moments they actually want to preserve.
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