Salesforce agrees $5.7bn deal for customer messaging firm Braze
THE SO WHAT
Salesforce paying about $5.7 billion for Braze at a 58% premium is a bet that owned, personalized messaging is a core CRM surface, not an add-on. If you’re a brand, expect tighter integration between your CRM and engagement channels—and less room for point solutions that sit in between.
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Nvidia is turning European startup ecosystems into forward operating bases for its platform, not just sales territories. If you’re building in Germany, assume access to Nvidia capital and stack will become a default expectation from enterprise buyers and talent.