Sam Altman once called ads a ‘last resort.’ Now OpenAI is on track for $1 billion in revenue from them.
THE SO WHAT
A $1B ads business on ChatGPT makes the AI assistant an ad and commerce surface by design, not exception. If you're integrating ChatGPT into customer touchpoints, you now have to treat it like any other ad network—brand safety, channel conflict, and attribution included.
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