Samsung Galaxy Z Fold 8 Ultra appears online with Messis face and a $13,000 price tag
THE SO WHAT
A $13,000 Messi-branded Fold 8 Ultra from Caviar is a reminder that the real margin in mature phone categories sits in status, not silicon. If you’re in premium hardware, your pricing power is increasingly a function of brand, narrative, and scarcity mechanics, not spec sheets.
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