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Tech & Innovation·July 23, 2026·1 min read

Samsung’s new foldable phones are up to 48% cheaper in South Korea, and that’s no accident

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Pricing foldables up to 48% lower at home is a classic market-shaping move — seed domestic adoption, then export the behavior. Hardware teams should read this as a reminder that regional pricing is now a strategic lever for category creation, not just FX and margin math.