Samsung's next-gen HDR10+ Advanced is launching on Prime Video this month — surprisingly beating Dolby Vision 2 to the punch, though with some huge unanswered questions remaining
THE SO WHAT
HDR10+ Advanced landing on Prime Video first means TV OEMs and streamers are still fighting to own the ‘premium’ viewing spec layer. Content and device teams should treat this as another compatibility matrix to test against rather than a settled standard.
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