Seattle’s Clarify acquires S.F. startup Seam AI, joining forces to challenge CRM stalwarts
THE SO WHAT
AI-native CRM is consolidating early—Clarify rolling up Seam AI is a bet that workflow depth plus proprietary data moats can pry accounts away from Salesforce, not just bolt AI onto existing CRMs. If you’re building in sales tooling, assume your AI wedge needs either M&A or deep ecosystem hooks to survive the coming platform squeeze.
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