Sector Snapshot: Fitness Startup Funding Is Rebounding, But Investors Want AI And Data, Not Treadmills
THE SO WHAT
$3.6B in H1 fitness and wellness funding with a tilt toward AI and data says the market now values insight and personalization layers over hardware SKUs. If you’re in this space, your defensibility is in owned data, adherence loops, and outcomes — not the equipment footprint.
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