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Tech & Innovation·July 24, 2026·1 min read

Sega president says 'we still value the culture of physical media' but 'believe that a digital shift is crucial'

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Sega’s line—honor physical media while betting on digital—captures the transition most content businesses are in as discs sunset by 2028. If you own IP, the real asset is your digital catalog strategy and rights stack; physical is now a brand and community lever, not the primary channel.