Sensor Tower: India's mobile app IAP revenue crossed $300M in Q1, up 33% YoY, with non-gaming apps generating $200M+, much of it captured by global platforms (Jagmeet Singh/TechCrunch)
THE SO WHAT
India’s IAP market crossing $300M in a quarter — with $200M+ from non-gaming — says the real upside is SaaS-like consumer services, not just games, and global platforms are capturing most of it. If you’re building for India, assume platform taxes and discovery moats only get worse from here — distribution strategy matters more than feature set.
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