Shark’s new FlexStyle IonCurl could be the exact styler my flyaway hair needs
THE SO WHAT
Shark is using airflow engineering and ionic tech to undercut Dyson at the high end — the pattern is premium hardware features diffusing into mid-priced consumer devices faster. For hardware teams, that means moats around “physics plus branding” erode quickly; you need either ecosystem lock-in or faster iteration cycles.
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