Shein reveals slowing profits and a quarterly loss ahead of Hong Kong IPO
THE SO WHAT
Shein’s $41.8 billion in 2025 revenue with only ~8% growth and a 38.7% profit drop shows the limits of pure speed-and-volume fast fashion as costs, regulation, and competition bite. If you’re building in commerce, the edge is shifting toward supply chain resilience and brand trust, not just algorithmic demand capture.
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