Shopify plans to allow Meta's Muse to complete purchases on behalf of users at Shopify-powered stores via its one-tap checkout service Shop Pay
THE SO WHAT
Letting Muse drive Shop Pay turns Meta’s assistant into a full-funnel commerce agent—discovery, intent, and transaction in one surface. If you run a Shopify store, you now have to design for AI-as-buyer: structured catalogs, clear policies, and attribution that assumes the “customer” is an agent acting on human preferences.
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