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Tech & Innovation·October 21, 2026·1 min read

Shoppers turn to Amazon for fresh produce and seafood, helping it take market share from supermarkets

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Amazon gaining fresh produce and seafood share means the last defensible supermarket category—perishables—is now under direct attack. CPGs and regional grocers need to treat Amazon as a primary shelf, not an adjunct channel, and rework pricing, promo, and data-sharing strategies accordingly.