Simile, which offers "agentic twins" of real people to assess companies' products, brands, and services, raised $200M led by Greenoaks at a $2B valuation
THE SO WHAT
A $2B valuation for "agentic twins" puts real capital behind replacing panels and surveys with simulated customers. If you run product, marketing, or UX, assume your current research stack is on a 12–24 month clock and start testing agent-based insight tools against your existing panels now.
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